Squash SM&E Holdings commit to major investment in professional squash

May 23 2023

Squash SM&E Holdings commit to major investment in professional squash
The investment from Squash SM&E Holdings into professional squash will be used to optimise the structure of the PSA Tour and streamline the pathway for players to move up the PSA World Rankings to create more playing opportunities.

It will also allow SMM to become involved in the staging of more top-tier events with a view to increasing player compensation and improving the fan experience.

Greater emphasis and resources will be placed on marketing squash and the sport’s athletes, while plans to train and hire professional referees will be accelerated, leading to more consistent officiating across the board.

"We fully believe that this investment will enable us to take the professional game to unprecedented heights and will be sharing more details about our long-term plans, including a new tour framework, in July," said PSA Chief Executive Officer Alex Gough.