AJ Bell & UNSQUASHABLE Announce Pioneering Partnership

AJ Bell, one of the UK’s largest providers of online investment platforms & stockbroker services, has announced a pioneering partnership with UNSQUASHABLE, the recently relaunched iconic squash used by Jahangir Khan throughout his record-breaking career.

The innovative partnership will ensure that AJ Bell continues to increase its presence in squash & follows an announcement earlier in the year that the Manchester based company will be the title sponsor of the 2017 AJ Bell PSA World Championships in December. As part of the relationship, the two companies will work together to raise the profile of the expanding stable of UNSQUASHABLE sponsored players & brand ambassadors through targeted online & social media promotions.

To reinforce & maximise the visibility of the partnership, the playing shirts of leading UNSQUASHABLE players, including recently crowned European Champion James Willstrop, will feature prominent AJ Bell branding.

James Willstrop, who defeated World No.1 Gregory Gaultier in the final of the recent AJ Bell ESF European Individual Closed Squash Championships staged at the University of Nottingham, heads an impressive roster of UNSQUASHABLE players including Welsh No.1 & British U23 Champion Joel Makin, Spanish internationals Iker Pajares Bernabeu & Bernat Jaume, & leading English players Josh Masters, Patrick Rooney, George Parker & Charlie Lee.

“I’m delighted to welcome AJ Bell as an UNSQUASHABLE Official Partner,” announced UNSQUASHABLE Ambassador Jahangir Khan, the record 10-time British Open Champion who used the rackets of the iconic brand throughout his record-breaking career.

“AJ Bell has established a formidable presence within squash since sponsoring the 2013 AJ Bell PSA World Championships & we look forward to working closely with them over the coming season & beyond.

UNSQUASHABLE rackets were fundamental to my success & relationships with partners such as AJ Bell who share our own aspirations will be key to our future strategy & ambitious plans,” added the former World No.1 who was unbeaten in 555 consecutive matches over 5 years & 8 months – the longest winning streak of any sportsman.

AJ Bell Marketing Director, Billy Mackay said: "We are delighted to be able to support UNSQUASHABLE players in such an imaginative way & look forward to working with one of the most ambitious & progressive squash brands as part of our on-going activities across the world of squash.”

AJ Bell Official Partner
UNSQUASHABLE is proud to be an Official Partner of AJ Bell, one of the UK’s largest providers of online investment platforms & stockbroker services.

Its innovative & pioneering partnership with UNSQUASHABLE ensures that AJ Bell continues to increase its presence within squash, with the two companies working together to raise the profile of the expanding stable of UNSQUASHABLE sponsored players & brand ambassadors through targeted online & social media promotions. To reinforce & maximise the visibility of the partnership, the playing shirts of all leading UNSQUASHABLE players will feature prominent AJ Bell branding.

AJ Bell is a company that provides online investment platforms & stockbroker services. These platforms allow you to invest your money by providing access to low-cost SIPPs, ISAs, funds & shares. It was formed in Manchester in 1995 by Andy Bell & Nicholas Littlefair. The company currently has over 150,000 clients & has assets under administration exceeding £36 billion.

The AJ Bell head office is located in Manchester & the company also owns a specialist financial publishing business called AJ Bell Media in London, as well as a stockbroking business.

Leading its chosen markets
AJ Bell has never provided financial advice. It operates exclusively on an execution-only basis - whether directed by the client, their adviser or by its institutional clients. The company's aim is to be a market-leading provider of investment products & administration services in the adviser & execution-only platform markets.

Multi-award-winning services
By striving to make it easier to invest, AJ Bell has built up a strong reputation across the financial services industry. The quality of its service delivery & products is evidenced by the many prestigious industry awards that they have won. Recognising service & product excellence, many of these awards are based on the votes of customers & advisers.

Professional & financially secure
AJ Bell is built on strong foundations. The depth of knowledge within the company can be traced to its background as an actuarial consultancy, specialising in the provision of SIPP administration & stockbroking services. A member of the London Stock Exchange, AJ Bell is a profitable company with no debt, & is privately owned by its management team & institutional investors.

For more information, visit: www.ajbell.co.uk