Squash is a truly global sport, attracting loyal & desirable demographic.

December 13 2023

Squash is a truly global sport, attracting loyal & desirable demographic.

Squash is the essence of modern-day sport which is forecast to grow exponentially following inclusion in the LA28 Olympic Games.

Squash is the world's most athletic, demanding, dynamic and intense racket sport.

The world's top stars entertain and inspire squash players and followers around the world and deserve to be better rewarded for their commitment and professionalism.

Sponosorship with squash delivers significant commercial value.

Compelling content is fundamental in growing the audience and enhancing fan engagement.

Collaboration of all stakeholders is key to grow the sport at a global level.

Squash is a truly global sport:
25 million players across 185 countries
Voted No.1 healthiest sport in the world by Forbes Magazine
50,000 squash courts with 20% in the UK
Over 130 PSA World Tour events played in over 49 countries
34% of UK players come from wealthiest 10% of population
800 calories on average are burned during an hour’s game

Squash has a fanatically loyal audience & one of the most attractive demographics in British sport:
Over a million players in the UK
Prominent AB socio-economic player base
35% are ‘Symbols of Success’, the group which represents the
wealthiest people in Britain
74% of squash players are well educated, having attended Higher
Education institutes
21% of working professionals chose to play squash as their preferred lunchtime sport, topping a poll that included gym work, tennis & golf

In 2023, the Professional Squash Assocation (PSA) announced a record year across their respective PSA World Tour and PSA Challenger Tour.

2023 PSA World Tour: $6.4million Total Prize Money
33 events, 1,527 matches across 12 countries

2023 PSA Challenger Tour: $1.8million Total Prize Money
142 events, 4,000+ matches across 40 countries