2022 saw the PSA World Tour increase its digital presence significantly as fans consumed over 140 million minutes of PSA video content across social media, with over 7.5 million engagements in total throughout the year.
“We’re incredibly pleased to reach this milestone,” said PSA Head of Content Nathan Clarke.
“Social media forms an important part of our content strategy. Through our channels, we have been able to give squash fans greater access to our athletes than ever before, in addition to showcasing all the most dramatic storylines from over 35 events throughout the season.
“With three of our biggest events - the PSA World Championships presented by the Walter Family, the PSA World Tour Finals and the British Open - still to come over the next few months, we invite everyone to connect with us on social as the season reaches its exciting conclusion.”
For more information, visit: https://www.psaworldtour.com/featured-news/psa-passes-1-million-followers-social-media/