UNSQUASHABLE: Inspired by Jahangir Khan

January 01 2021

Our UNSQUASHABLE BRAND MISSION is to inspire & help all squash players to fulfil their potential & gain maximum enjoyment from playing one of the world’s most exciting & healthiest sports.

Our TARGET AUDIENCE is the committed squash player.

Our VISION is to truly understand squash players & their motivations to lead the sport by delivering inspiration & innovation to through one global voice.

Our BRAND CHARACTER is to be inspiring, passionate & committed in offering authentic squash performance.

Our BRAND PROPOSITION is to #beinspire

UNSQUASHABLE is committed to developing equipment to be used by the world’s leading players because we believe that engineering equipment for professional competition makes for better product for the everyday player.

Inspired by Jahangir Khan, the sport’s greatest ever player, UNSQUASHABLE is the most focused and committed brand in squash.

A man universally recognised as the world’s greatest ever player and an athlete who transcended his sport to be acknowledged as world’s greatest ever sportsman. A man who set the bar so high, precious few others have come close, never mind surpass his achievements.

With input from Jahangir Khan and its growing number of ambassadors and professional players, UNSQUASHABLE have developed a revolutionary new approach to racket design by incorporating state-of-the-art advances originally used in the aerospace industry.

UNSQUASHABLE develop equipment used by the world’s leading players because UNSQUASHABLE has long believed and demonstrated that engineering equipment to be used in professional competition makes for a better a product for the everyday player.

UNSQUASHABLE builds high-performance products because UNSQUASHABLE is a high-performance organisation.

Our engineers place product quality and performance before anything else, before productivity or ease of manufacture, and our success stems from our unrivalled commitment.

UNSQUASHABLE products are unique, combining thoughtful engineering, originality and craftsmanship.

UNSQUASHABLE products feature new technical innovations, used on the Professional World Tour by many of the World’s leading players, who increasingly benchmark UNSQUASHABLE for design, engineering and quality.