UNSQUASHABLE aim to be the squash players first choice for all their equipment needs, delivering innovative squash specialist products of outstanding quality that inspire and help them fulfil their potential & gain maximum enjoyment from playing one of the world’s most exciting & healthiest sports.
VISION: to disrupt and lead the sport of squash by bringing inspiration and innovation to every squash player in the world through one global voice.
MISSION: to lead the inspire the sport … help all squash players to fulfil their potential and gain maximum enjoyment from playing one of the world’s most exciting & healthiest sports.
TARGET AUDIENCE: the committed squash player.
BRAND CHARACTER: to be inspiring, passionate and committed in offering authentic squash performance.
BRAND PROPOSITION: to #beinspired.
UNSQUASHABLE is committed to developing equipment to be used by the world’s leading players because we believe that engineering equipment for professional competition makes for better product for the everyday player.
Everyone connected with UNSQUASHABLE from our employees, partners, ambassadors and sponsored players through to our customers are united by a passion for squash and our unique brand identity and personality.
UNSQUASHABLE has an unrivalled squash heritage ... used by Jahangir Khan, universally recognised as the world’s greatest ever player, throughout his record-breaking career.
UNSQUASHABLE is personified by our players & the products they use – we partner with ambassadors who symbolise our brand characteristics of being competitive and committed to being the best version of themselves.
Our ambassadors and sponsored players embody our brand values.
Our products, developed with our ambassadors, portray our brand characteristics.
Inspired by JAHANGIR KHAN, the world’s greatest ever squash player, UNSQUASHABLE is the fastest growing brand on the Professional Squash Association (PSA) World Tour with an increasing presence and influence in the sport.